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Entreprise Goodyear Dunlop   Lisez notre profil
Description: Goodyear is one of the world’s largest tire companies. It employs about 66,000 people and manufactures its products in 49 facilities in 23 countries around the world. Its 2 Innovation Centers throughout the world strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
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Marketing Manager OE Consumer
Primary purpose of the position:
  • Identify and analyse long term (7 years +) trends, emerging challenges and opportunities and input to Innovation Creation Process. Establish Market Research Information (MRI) processes to inform key account plans.
  • Devise and implement marketing activation strategy & value proposition for Consumer Original Equipment customers -Car Manufacturers (OEM's).
  • Implement selectivity criteria and reviews to identify "must-have" platforms for Original Equipment (OE) & Replacement.
  
  Principal duties & responsibilities:

 

  • Interface with Consumer Marketing to ensure connected activation programs across OE fitment and Car Dealer. Ensure strategy and implementation plans are in place to maximise opportunity across OE & RE
  • Establish data sources and insights to inform long terms trends and emerging issues are taken into account for ICP process specifically for OE, liaise with other regions to ensure a global view is established
  • Develop a B2B Value Proposition for Consumer OE and contribute to the individual value proposition for each OEM. Identify opportunities to link with OEMs to reinforce brand reputation and equity through joint branding and marketing
  • Establish a pricing strategy, consolidating and managing with the Pricing Analyst to produce comparative pricing data and making recommendations to maximise profit opportunities across the customer base
  • Support Account plan activation with relevant marketing activity, forging links with peers within the OEM. Key member of OE lead team, inputting to strategy development, identifying opportunities and contributing to future direction of Consumer OE.
Lieu   Luxembourg
Salaire negotiable
Catégorie Marketing / Étude de Marché
Termes CDI, Temps plein
Dernière mise à jour 16/01/2017

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